I know the names of the hand signals and how to make 'em--UT is "Hook 'Em Horns"; Aggies say, "Gig 'Em!" and give a vigorous thumbs up; while the Tech fans shout, "Guns Up!" and make a "gun" out of their index finger and thumb (see below).
Most importantly, I know the animal mascots--UT's Bevo, the brown and white Longhorn, A&M's Revielle, the collie, and Tech's Midnight Matador, the black horse. While I have a soft spot for longhorns and love dogs, I think there's nothing that beats the charge of Midnight Matador, ridden by the Masked Rider across the football field before a Texas Tech football game.
My son attends Texas Tech at Lubbock. I have signed publicity photos of the Masked Riders from 2007 forward, one for each year my son has attended. When my son asked me why I liked Tech's mascot so much, I answered: "One reason! There's a horse!"
2009 Masked Rider
He didn't believe the Anteater was UCI's mascot (he's not into College Sports) until I found the logo used during my University years, the one based on Johnny Hart's B.C. character. And yes, our "cheer" was "Zot!"
Which is Cooler? Artwork by C.Bruhn; Mascot triptych courtesy of the Interwebs; Guns Up by C. Bruhn; 2009 Masked Rider courtesy of Flickr.